Guides
Hotel marketing guides
Practical writing for hotel owners and managers. No jargon, no vendor hype, and no advice we would not follow ourselves.
7 min read
How much should a hotel spend on marketing?
The percentage-of-revenue rules everyone quotes were written for chains. Here is how to size a budget when you have thirty rooms.
6 min read
What OTA commission actually costs an independent hotel
The headline rate is the part you can see. Here is how to work out what distribution actually costs you per year.
7 min read
Hotel social media management that fills rooms
Most hotel social media is measured on the wrong things. What to post, how often, and what to hold it accountable for.
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