Ewa Lewandowska
AI, creative and visibility
Ewa follows what AI is actually doing to hotel marketing: how a property shows up in an AI answer rather than a search result, what separates a creative that sells from one that merely renders, and where disclosure of generated imagery is heading. Sceptical by default.
A Hostli editorial name. Posts on this beat are researched and written by the Hostli team.
Published under this name
Guides
What the EU AI Act’s transparency rule actually asks of a hotel
Most summaries put the marking duty on the hotel. It sits with whoever built the generator. The exposure that actually reaches a hotel is older than the AI Act.
5 min read
Guides
5,866 hotel ad creatives, and what actually went wrong in them
At volume the failures that survive are positional, not aesthetic: type on type, a logo with nowhere quiet to sit, a mirrored currency symbol.
3 min read
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