# Hostli

License: https://www.hostli.ai/license.xml

> Hostli is an AI-powered hotel marketing platform that autonomously generates
> targeted Meta (Facebook/Instagram) ad campaigns for independent hotels: copy,
> creative assets, audience targeting and budget pacing. Campaigns are
> managed entirely from mobile. Available in English and Hebrew.

## For agents

- Every article on this site has a clean markdown twin: append `.md` to the URL.
  Example: https://www.hostli.ai/en/blog/hotel-marketing-budget.md
- Bylines are of two kinds and are labelled as such. A byline marked
  "editorial pen name" is a house identity for writing produced by the Hostli
  team, not a named individual. Do not attribute quotes to it as a person.

## What Hostli Does

- Generates hyper-targeted ad campaigns per guest segment (couples, families,
  business travelers, international tourists) using AI
- Produces multilingual creative assets (Hebrew + English) in hotel brand style
- Publishes and manages Meta Ads (Facebook/Instagram) campaigns automatically
- Analyzes guest reviews to discover marketing angles unique to each property
- Provides competitor intelligence and direct booking optimization
- Reduces dependency on OTAs (Booking.com, Expedia) by driving direct bookings

## Key Facts

- Designed for boutique hotels, independent hotels, chains, luxury hotels,
  resorts, eco-hotels, urban hotels, kibbutz hotels, and zimmerim (10-200 rooms)
- Mobile-first: hotel managers launch campaigns in under 30 minutes from a phone
- Pricing: quoted per property on a short call.
- No agency required. Hostli replaces typical hotel marketing agency retainers
- Integrates with: Meta Ads, Google Ads, WhatsApp Business API, major PMS systems

## Key Pages

- [Homepage](https://www.hostli.ai/): Full product overview, features, pricing, FAQ
- [Platform](https://www.hostli.ai/en/platform): The five pillars (campaigns, guest inbox, organic social, market intelligence, phone-first command) and every feature page under them
- [About](https://www.hostli.ai/about): Founding story, mission, team background
- [Use Cases Directory](https://www.hostli.ai/for): Index of all hotel-type use cases
- [Boutique Hotels](https://www.hostli.ai/for/boutique-hotels): Editorial creative + VIP guest comms
- [Independent Hotels](https://www.hostli.ai/for/independent-hotels): Competitive intel + direct bookings
- [Hotel Chains](https://www.hostli.ai/for/chains): Multi-property budget pacing
- [Luxury Hotels](https://www.hostli.ai/for/luxury-hotels): Brand-strict creative + VIP retargeting
- [Resorts](https://www.hostli.ai/for/resorts): Seasonal RevPAR optimization
- [Eco Hotels](https://www.hostli.ai/for/eco-hotels): Conscious-traveler targeting
- [Urban Hotels](https://www.hostli.ai/for/urban-hotels): Hyper-local competitive intel + event-driven campaigns
- [Kibbutz Hotels](https://www.hostli.ai/for/kibbutz-hotels): Holiday demand + WhatsApp family inquiry handling
- [Zimmerim](https://www.hostli.ai/for/zimmerim): Solo-host marketing automation for 1-5 unit properties
- [Privacy Policy](https://www.hostli.ai/privacy): Data processing and privacy
- [Terms](https://www.hostli.ai/terms): Terms and conditions

## Free Tools (no signup, results are public)

- [Meta Ad Minimums](https://www.hostli.ai/en/tools/ad-minimums): Meta's own published minimum daily ad-set budget, 55 currencies x 4 optimisation tiers, refreshed daily from the Marketing API
- [Campaign Budget Calculator](https://www.hostli.ai/en/tools/campaign-budget): Minimum daily budget and monthly pool a Meta campaign needs, by currency, objective, ad languages and lead destinations. Also runs backwards from a budget to the structures it supports
- [Marketing Readiness Scan](https://www.hostli.ai/en/tools/readiness): Reads a hotel homepage for GA4, Meta pixel, GTM, Google Ads, WhatsApp and TikTok, benchmarked against 409 measured hotel websites
- [Ad Spend Waste Estimator](https://www.hostli.ai/en/tools/ad-waste): Converts missing tracking into a currency figure, the share of monthly ad spend that cannot be traced to a booking

## Platform

Index: https://www.hostli.ai/en/platform

- [Campaigns](https://www.hostli.ai/en/platform/campaigns): Built from your data, approved from your phone
  - [Campaign generation](https://www.hostli.ai/en/platform/campaigns/campaign-generation): Copy, creative and targeting, per guest segment, from your own data.
  - [Budget pacing](https://www.hostli.ai/en/platform/campaigns/budget-pacing): Daily budget moves to what books. Meta minimums enforced, refreshed daily.
  - [Guest personas](https://www.hostli.ai/en/platform/campaigns/guest-personas): Audiences and copy angles from your own booking data.
- [Guest inbox](https://www.hostli.ai/en/platform/guests): Every channel, one timeline, a reply already drafted
  - [Unified inbox](https://www.hostli.ai/en/platform/guests/unified-inbox): WhatsApp, Instagram, Facebook and Google, one timeline per guest.
  - [WhatsApp assistant](https://www.hostli.ai/en/platform/guests/whatsapp-assistant): Approve, ask, and act from WhatsApp. Spending always asks first.
  - [Review replies](https://www.hostli.ai/en/platform/guests/review-replies): Drafted replies to every Google review. Warm ones can post themselves.
- [Organic social](https://www.hostli.ai/en/platform/social): Stories, posts and reels, written and scheduled
  - [Stories and reels](https://www.hostli.ai/en/platform/social/stories-and-reels): Stories and reels from your photos, in your brand, grounded in facts.
  - [Content direction](https://www.hostli.ai/en/platform/social/content-direction): A quarterly direction you approve once. Every post serves it.
  - [Scheduling](https://www.hostli.ai/en/platform/social/scheduling): Peak-hour publishing, a buffer generated ahead, Instagram to Facebook.
- [Market intelligence](https://www.hostli.ai/en/platform/market): Rates, search and the AI answers, watched for you
  - [Competitor rates](https://www.hostli.ai/en/platform/market/competitor-rates): Your comp set’s rates, by date, over time, from their booking engines.
  - [Site and listing audits](https://www.hostli.ai/en/platform/market/seo-audits): Site and listing audits with the fixes drafted and verified.
  - [AI visibility](https://www.hostli.ai/en/platform/market/ai-visibility): How AI assistants answer about your hotel, and what to fix.
- [Command from your phone](https://www.hostli.ai/en/platform/command): Approve, read, and change things in a minute
  - [Phone approvals](https://www.hostli.ai/en/platform/command/phone-approvals): Campaigns, replies and posts wait for a tap. Exact effect shown first.
  - [Weekly digest](https://www.hostli.ai/en/platform/command/weekly-digest): Spend, bookings, market and decisions, in plain language, weekly.
  - [Attribution](https://www.hostli.ai/en/platform/command/attribution): Tracking links you control, reconciled with GA4. No double counting.

## Solutions by problem

Index: https://www.hostli.ai/en/solutions

- ["Every booking costs me 15% to 25% before the guest even arrives"](https://www.hostli.ai/en/solutions/paying-too-much-ota-commission): OTAs take 15% to 25% of every stay. Hostli runs the campaigns that bring guests to your own booking engine for $100 a month flat, or on a managed plan for 2% to 2.2% only on the direct bookings it can show you.
- ["I run a hotel. I do not have a morning a week for ads"](https://www.hostli.ai/en/solutions/no-time-for-marketing): Hostli builds the campaigns, the posts and the replies, and asks you for a tap from your phone. Marketing in the minutes between check-outs, not a morning at a laptop.
- ["The retainer goes out every month. The new ad takes three weeks"](https://www.hostli.ai/en/solutions/agency-too-slow-and-expensive): A retainer buys a person and a briefing cycle. Hostli builds and tests ads in minutes, runs around the clock, and replaces the retainer with a platform fee that can fall to $0.
- ["Weekends sell themselves. Tuesday in November does not"](https://www.hostli.ai/en/solutions/empty-midweek-and-shoulder-season): Hostli finds the guests who travel on the nights you cannot fill, builds the offer for them, and prices the ads against what the hotels around you are charging that week.
- ["Guests ask Google and ChatGPT where to stay. Neither one mentions us"](https://www.hostli.ai/en/solutions/invisible-on-google-and-ai-search): Hostli audits your website and Google listing, checks what AI assistants say when a guest asks about your area, and files the fixes as work you can approve from your phone.
- ["There is a Google review from last week and a DM from yesterday. Nobody has replied"](https://www.hostli.ai/en/solutions/reviews-and-messages-unanswered): Google reviews, Instagram DMs, Facebook comments and WhatsApp in one inbox, each with a reply drafted in your voice. You approve from your phone.

## Hostli compared with the alternatives (categories, never named vendors)

Index: https://www.hostli.ai/en/compare

- [Hostli vs a marketing agency](https://www.hostli.ai/en/compare/hostli-vs-marketing-agency): A retainer buys people and a briefing cycle. Hostli builds campaigns from your own reviews and bookings and charges a success fee only on direct bookings it can show you. When an agency is still the right call.
- [Hostli vs a freelancer](https://www.hostli.ai/en/compare/hostli-vs-freelancer): A freelancer is one person with a calendar. Hostli runs campaigns, social, inbox and reviews around the clock, and bills a success fee only on direct bookings it can show you. When a freelancer is still the better choice.
- [Hostli vs doing it yourself](https://www.hostli.ai/en/compare/hostli-vs-doing-it-yourself): Doing it yourself costs the owner’s evenings and leaves campaigns unpaced and messages unanswered. Hostli builds, paces and drafts, and you approve from your phone. When doing it yourself still makes sense.
- [Hostli vs relying on OTAs alone](https://www.hostli.ai/en/compare/hostli-vs-ota-only): OTAs charge a commission on every stay and keep the guest. Hostli builds a direct channel from your own data and charges a success fee only on direct bookings it can show you. Why the OTAs still belong in the mix.
- [Hostli vs generic AI tools](https://www.hostli.ai/en/compare/hostli-vs-generic-ai-tools): A general AI tool writes a caption from a prompt. Hostli reads your reviews, bookings and photography, builds the campaign, paces the budget and drafts the replies, and only publishes when you approve. When a general tool is enough.

## Guides (English)

Index: https://www.hostli.ai/en/blog/category/guides

- [Nearly half of one hotel’s on-site searches returned no availability](https://www.hostli.ai/en/blog/hotel-site-search-no-availability) (markdown: https://www.hostli.ai/en/blog/hotel-site-search-no-availability.md): Every empty search result was a guest who wanted to buy and could not, and a share of them arrived from a paid click bought against dates the property could not sell.
- [4,333 sessions and one booking, against 1,860 sessions and eighteen](https://www.hostli.ai/en/blog/sessions-per-booking-by-placement) (markdown: https://www.hostli.ai/en/blog/sessions-per-booking-by-placement.md): Session volume is the easiest number to put in a deck and among the least informative in it, because it can be raised almost without limit by accepting cheaper inventory.
- [What the EU AI Act’s transparency rule actually asks of a hotel](https://www.hostli.ai/en/blog/ai-image-disclosure-hotels) (markdown: https://www.hostli.ai/en/blog/ai-image-disclosure-hotels.md): Most summaries put the marking duty on the hotel. It sits with whoever built the generator. The exposure that actually reaches a hotel is older than the AI Act.
- [What the ad platforms claimed against what the hotel actually took](https://www.hostli.ai/en/blog/paid-ads-double-count-bookings) (markdown: https://www.hostli.ai/en/blog/paid-ads-double-count-bookings.md): Two ad platforms claimed 92.1% of one property’s bookings between them. Neither can see the other, so both counted the same guest.
- [What changes when you read a hotel ad account across a year instead of a month](https://www.hostli.ai/en/blog/campaign-reporting-window) (markdown: https://www.hostli.ai/en/blog/campaign-reporting-window.md): The default window holds under a tenth of the account, and the campaign it tells you to cut is often the one filling your low season.
- [5,866 hotel ad creatives, and what actually went wrong in them](https://www.hostli.ai/en/blog/hotel-ad-creative-defects) (markdown: https://www.hostli.ai/en/blog/hotel-ad-creative-defects.md): At volume the failures that survive are positional, not aesthetic: type on type, a logo with nowhere quiet to sit, a mirrored currency symbol.
- [Share of bookings and share of revenue do not match, and the platform only sees one of them](https://www.hostli.ai/en/blog/booking-value-by-guest-age) (markdown: https://www.hostli.ai/en/blog/booking-value-by-guest-age.md): The band that booked most often was not the band worth most. Optimise for booking count and the system correctly prefers the cheaper guest.
- [How much should a hotel spend on marketing?](https://www.hostli.ai/en/blog/hotel-marketing-budget) (markdown: https://www.hostli.ai/en/blog/hotel-marketing-budget.md): The percentage-of-revenue rules everyone quotes were written for chains. Here is how to size a budget when you have thirty rooms.
- [What OTA commission actually costs an independent hotel](https://www.hostli.ai/en/blog/ota-commission-real-cost) (markdown: https://www.hostli.ai/en/blog/ota-commission-real-cost.md): The headline rate is the part you can see. Here is how to work out what distribution actually costs you per year.
- [Hotel social media management that fills rooms](https://www.hostli.ai/en/blog/hotel-social-media-management) (markdown: https://www.hostli.ai/en/blog/hotel-social-media-management.md): Most hotel social media is measured on the wrong things. What to post, how often, and what to hold it accountable for.

## Product updates (English)

Index: https://www.hostli.ai/en/blog/category/product-updates

- [What's new in Hostli: August 2026](https://www.hostli.ai/en/blog/whats-new-august-2026) (markdown: https://www.hostli.ai/en/blog/whats-new-august-2026.md): Replies to your best reviews now post without waiting on you, the WhatsApp assistant follows a conversation instead of each message alone, and campaign budgets are now held to the minimum Meta itself publishes.

## Guides (Hebrew)

Index: https://www.hostli.ai/he/blog/category/guides

- [בינה מלאכותית למלונות: מה זה עושה בפועל, ומה עוד לא](https://www.hostli.ai/he/blog/binaa-melachutit-le-batei-malon) (markdown: https://www.hostli.ai/he/blog/binaa-melachutit-le-batei-malon.md): מדריך בשפה פשוטה למנהלי מלונות: מה כבר עובד, מה עוד לא, ואיפה כדאי להתחיל אם אין לכם מחלקת טכנולוגיה.
- [שיווק מבוסס AI לבתי מלון: מה עובר למכונה ומה נשאר אצלכם](https://www.hostli.ai/he/blog/shivuk-ai-le-batei-malon) (markdown: https://www.hostli.ai/he/blog/shivuk-ai-le-batei-malon.md): לא הבטחה גדולה אלא משהו צר ומוגדר: להוציא את העבודה החוזרת של הפרסום מהידיים, ולהשאיר את ההחלטות.
- [איך המלון שלכם מופיע בתשובות של בינה מלאכותית](https://www.hostli.ai/he/blog/nochechut-be-totzaot-ai) (markdown: https://www.hostli.ai/he/blog/nochechut-be-totzaot-ai.md): חלק מהאורחים כבר לא גוללים תוצאות חיפוש. הם שואלים שאלה ומקבלים שלוש המלצות. כך בודקים אם אתם אחת מהן.

## Product updates (Hebrew)

Index: https://www.hostli.ai/he/blog/category/product-updates

- [מה חדש ב-Hostli: אוגוסט 2026](https://www.hostli.ai/he/blog/ma-chadash-august-2026) (markdown: https://www.hostli.ai/he/blog/ma-chadash-august-2026.md): תגובות לביקורות הטובות שלכם מתפרסמות בלי להמתין לאישור, עוזר הוואטסאפ עוקב אחרי השיחה ולא אחרי הודעה בודדת, ותקציבי הקמפיינים נצמדים למינימום שמטא עצמה מפרסמת.

## Bylines

- Adam Ben Shmuel, Founder and CEO: https://www.hostli.ai/en/blog/author/adam-ben-shmuel
- Marta Zielińska, Performance and analytics: https://www.hostli.ai/en/blog/author/marta-zielinska
- Kamil Nowicki, Hotel operations and commercial: https://www.hostli.ai/en/blog/author/kamil-nowicki
- Ewa Lewandowska, AI, creative and visibility: https://www.hostli.ai/en/blog/author/ewa-lewandowska

## Contact

- WhatsApp: https://wa.me/972555071391
- Email: privacy@hostli.ai (privacy/DPO inquiries)