Kamil Nowicki
Hotel operations and commercial
Kamil writes for the person who has to make the decision on Monday: what a marketing budget should look like at forty rooms, what an OTA commission really costs once you count the whole chain, and which parts of the job are worth handing to software. Practical, no vendor hype.
A Hostli editorial name. Posts on this beat are researched and written by the Hostli team.
Published under this name
Guides
Nearly half of one hotel’s on-site searches returned no availability
Every empty search result was a guest who wanted to buy and could not, and a share of them arrived from a paid click bought against dates the property could not sell.
4 min read
Guides
How much should a hotel spend on marketing?
The percentage-of-revenue rules everyone quotes were written for chains. Here is how to size a budget when you have thirty rooms.
7 min read
Guides
What OTA commission actually costs an independent hotel
The headline rate is the part you can see. Here is how to work out what distribution actually costs you per year.
6 min read
Guides
Hotel social media management that fills rooms
Most hotel social media is measured on the wrong things. What to post, how often, and what to hold it accountable for.
7 min read
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