Terms and Conditions
Effective Date: May 2026 · Updated: 17 May 2026
1. Introduction & Acceptance
By accessing or using the Hostli marketing website (www.hostli.ai) or the Hostli application (app.hostli.ai), you agree to these Terms and Conditions. These Terms form a legally binding agreement between Hostli ("Provider", "we", "us") and the user ("you"). Where the user is a corporate hospitality customer, the term "Client" or "Hotel" applies and Sections 2 through 9 govern in addition to the general provisions.
2. Role of the Parties: Data Controller vs. Data Processor
The Client acts as the Data Controller, owning the guest relationships and independently initiating messaging campaigns. Hostli acts exclusively as a Data Processor with respect to guest data. The Client warrants that it possesses the legal right and explicitly documented consent (including under the Israeli Communications Law (Bezeq) — "Spam Law", GDPR, and CCPA where applicable) to upload guest data and initiate communications to those guests.
3. Acceptable Use and Carrier Compliance
The Client must strictly adhere to Meta's WhatsApp Business Messaging Policies, Meta's Advertising Standards, and the acceptable-use and messaging policies of any messaging or email provider used to deliver communications. Hostli assumes no liability for service interruptions, consequential revenue loss, or communication data loss resulting from telecommunications carrier bans, WhatsApp quality-rating downgrades, ad account restrictions, or Meta policy violations attributable to the Client's content, audience selection, or messaging cadence.
4. Artificial Intelligence & Generative Output
AI-generated content (campaign copy, images, reply drafts, analytics summaries) is provided strictly as a "suggestion" on an "as-is" basis. Hostli disclaims all liability for algorithmic hallucinations, defamatory generation, factual inaccuracies, or third-party IP infringement in generated output. The Client is contractually obligated to review, edit where needed, and explicitly approve all AI-generated content before publication or sending. Hostli does not use Client or guest data to train or fine-tune AI models. Hostli performs its AI processing through Google (Gemini, Enterprise terms), which operates under zero-data-retention terms.
5. Account Security
The Client is legally and financially responsible for all actions taken under accounts provisioned to its staff. The Client must enforce strong passwords and, where supported, multi-factor authentication. The Client must promptly notify Hostli at [email protected] of any suspected compromise of credentials or unauthorized access.
6. Third-Party Integrations and Ad Spend Liability
The Client authorizes Hostli to manage its Google Ads accounts, Meta Custom Audiences, Meta ad campaigns, and connected business pages via API and OAuth. The Client remains exclusively responsible for monitoring campaign budgets, daily spend, and total ad spend. Hostli is not liable for financial discrepancies, ad-spend overages, refused refunds, or platform-imposed penalties occurring natively on third-party ad networks, even where an AI engine proposed the budget, bid strategy, or targeting. The Client acknowledges that Custom Audience uploads and the retrieval of Facebook/Instagram comments and direct messages via Meta's webhook involve joint controllership between the Client, Hostli, and Meta pursuant to GDPR Art. 26. The Client is solely responsible for ensuring that Meta's data use for Custom Audience matching and Lookalike Audience creation is disclosed in the Client's guest-facing privacy notices, and that the Client's legal basis for sharing such data with Meta is documented prior to any upload.
7. Telecommunications Asset Management
WhatsApp Business numbers registered through Hostli are managed under the Hostli account on behalf of the Client. If the Client cancels its subscription without an approved transfer-of-ownership request completed before the effective cancellation date, the number registration may be released and may be permanently lost. Hostli has no obligation to recover released numbers.
8. Data Processing Agreement (DPA)
By accepting these Terms, the Client agrees to the Hostli Data Processing Agreement ("DPA"), available at https://www.hostli.ai/en/legal/dpa and incorporated into these Terms by reference. The DPA is structured to comply with Regulation 15 of the Israeli Privacy Protection Regulations (Data Security) 5777-2017 and Article 28 of the GDPR where applicable. In the event of a Severe Security Incident affecting Client or guest data, Hostli commits to notifying the Client within 72 hours of confirmed discovery.
9. Fees, Billing & Subscriptions
Subscription fees, billing cycle, and applicable taxes are set out in the order form or pricing page agreed at signup. Fees are non-refundable except where required by law. Hostli may suspend service for accounts with unpaid invoices more than 30 days past due, following written notice. Ad spend, SMS messaging fees, WhatsApp conversation fees, and other usage-based pass-through costs are billed in addition to the subscription fee and are governed by the underlying provider rate cards.
10. Term & Termination
These Terms remain in effect for as long as the Client maintains an active account. Either party may terminate for material breach with 30 days written notice and an opportunity to cure. Either party may terminate immediately for non-payment beyond the cure window or for a confirmed material breach of data protection obligations. Upon termination, the Client may export its data for up to 30 days, after which Hostli will delete Client data in accordance with the retention provisions of the Privacy Policy, except where retention is required by law.
11. Intellectual Property
Hostli retains all right, title, and interest in the Hostli platform, software, models, prompts, workflows, and any improvements thereto. The Client retains all right, title, and interest in its hotel content, guest data, and brand assets. With respect to AI-generated campaign outputs (including generated copy, images, and creative assets): because purely AI-generated works may lack copyright protection under applicable law (including the Israeli Copyright Act 5768-2007 and US Copyright Office human-authorship doctrine), neither Hostli nor the Client asserts copyright ownership in such outputs. Hostli grants the Client a perpetual, worldwide, royalty-free license to use, reproduce, and distribute campaign outputs generated on the Client's behalf. Human-authored elements — such as the Client's own photography or manually written copy — retain their original copyright ownership. The Client grants Hostli a limited license to use Client content solely as necessary to provide the service.
12. Warranty Disclaimer
The Hostli service is provided "as is" and "as available". Hostli disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Hostli does not warrant that the service will be uninterrupted, error-free, or that AI outputs will be accurate, lawful, or fit for any specific business outcome.
13. Limitation of Liability
To the maximum extent permitted by applicable law, Hostli's aggregate liability arising out of or related to these Terms shall not exceed the fees paid by the Client to Hostli in the one (1) month preceding the event giving rise to the claim. For Clients on a free or design-partner tier, this cap is zero (₪0). In no event shall Hostli be liable for indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, lost data, or business interruption, even if advised of the possibility of such damages.
14. Indemnification
14.1 Indemnity by Client. The Client agrees to defend, indemnify, and hold harmless Hostli against any third-party claim arising from the Client's content, the Client's use of the service in violation of these Terms or applicable law, breach of the Client's consent or anti-spam warranties under Section 2, unauthorized use of the Client's account, or the Client's failure to obtain necessary releases or consents (including model and likeness releases) for any person whose image or likeness appears in materials uploaded by the Client. 14.2 IP Indemnity by Hostli. Hostli will defend the Client against any third-party claim alleging that the Hostli service, as delivered by Hostli and used in accordance with these Terms, infringes the third party's patent, copyright, trademark, or trade-secret rights, and will pay any damages or settlement finally awarded against the Client on such claim, provided the Client (a) gives Hostli prompt written notice of the claim, (b) grants Hostli sole control of the defense and settlement, and (c) provides reasonable cooperation. If the service becomes or is likely to become the subject of an infringement claim, Hostli may, at its option and cost: (i) modify the service to be non-infringing while preserving substantially equivalent functionality, (ii) procure a license for the Client's continued use, or (iii) terminate the affected service and refund any prepaid fees for the unused period. Hostli has no obligation under Section 14.2 to the extent the claim arises from: (a) the Client's modifications to the service, (b) combination of the service with non-Hostli technology not authorized by Hostli, (c) continued use after notice of a claim or after a non-infringing replacement has been made available, or (d) the Client's content or data. This Section 14.2 states Hostli's sole liability and the Client's exclusive remedy for any IP infringement claim relating to the service.
15. Governing Law & Jurisdiction
These Terms are governed by the laws of the State of Israel, without regard to its conflict-of-laws principles. The exclusive jurisdiction and venue for any dispute arising out of or related to these Terms shall be the competent courts of Tel Aviv-Yafo, Israel.
16. Changes to These Terms
Hostli may modify these Terms from time to time. The current version is always available at https://www.hostli.ai/terms. Material changes will be communicated to active customers via email or in-app notification at least 30 days before they take effect. Continued use of the service after the effective date constitutes acceptance of the revised Terms.
17. Force Majeure
Neither party will be liable for any failure or delay in performance (other than payment obligations) caused by events beyond its reasonable control, including: acts of God, war, terrorism, civil unrest, pandemic or epidemic, government order, fire, flood, earthquake, internet or telecommunications outage, third-party cloud-infrastructure failure, denial-of-service attack, or any other event of similar nature ("Force Majeure Event"). The affected party will (a) give the other party prompt written notice of the Force Majeure Event, (b) use commercially reasonable efforts to mitigate the impact, and (c) resume performance as soon as reasonably practicable. If a Force Majeure Event continues for more than sixty (60) consecutive days and materially impairs the service, the non-affected party may terminate these Terms on ten (10) days' written notice without further liability beyond fees accrued through the termination date.
18. Miscellaneous
If any provision of these Terms is held unenforceable, the remaining provisions shall remain in full force and effect. No waiver of any provision shall be deemed a continuing waiver. Neither party may assign these Terms without the prior written consent of the other, except that Hostli may assign in connection with a merger, acquisition, or sale of substantially all of its assets. These Terms, together with the Privacy Policy and any order form, constitute the entire agreement between the parties.
19. Contact
For questions about these Terms, contact [email protected]. For security issues, contact [email protected]. For privacy matters, contact [email protected].