Marta Zielińska
Performance and analytics
Marta covers the numbers side of hotel marketing: what a reporting window actually measures, where platforms double-count a booking, and which figures on a dashboard are worth acting on. Every piece under this name is built on data from real Hostli accounts, anonymised and aggregated.
A Hostli editorial name. Posts on this beat are researched and written by the Hostli team.
Published under this name
Guides
4,333 sessions and one booking, against 1,860 sessions and eighteen
Session volume is the easiest number to put in a deck and among the least informative in it, because it can be raised almost without limit by accepting cheaper inventory.
4 min read
Guides
What the ad platforms claimed against what the hotel actually took
Two ad platforms claimed 92.1% of one property’s bookings between them. Neither can see the other, so both counted the same guest.
4 min read
Guides
What changes when you read a hotel ad account across a year instead of a month
The default window holds under a tenth of the account, and the campaign it tells you to cut is often the one filling your low season.
4 min read
Guides
Share of bookings and share of revenue do not match, and the platform only sees one of them
The band that booked most often was not the band worth most. Optimise for booking count and the system correctly prefers the cheaper guest.
4 min read
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