Adam Ben Shmuel

Founder and CEO

Adam built the first version of Hostli as an internal system for his own hotel, after years of running paid campaigns through agencies and watching the results arrive late and unexplained. He writes the product updates here: what shipped, what it changes in your account, and the reasoning behind decisions you will meet a few weeks later.

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Product updates
What's new in Hostli: August 2026
Replies to your best reviews now post without waiting on you, the WhatsApp assistant follows a conversation instead of each message alone, and campaign budgets are now held to the minimum Meta itself publishes.
September 1, 20264 min read

Designed for the modern hotelier

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What's new in Hostli: August 2026

Designed for the modern hotelier