What is Hostli?
Hostli is an AI marketing platform purpose-built for boutique and independent hotels operating in Israel and adjacent EU markets. The platform autonomously generates complete advertising campaigns for Meta (Facebook and Instagram) and Google, including ad copy, creative imagery, audience targeting, and daily budget allocation. Hostli analyzes your guest reviews, hotel photography, and competitive positioning to produce campaigns tailored to specific guest segments such as families, couples, and business travelers. Hotel managers approve creatives and adjust budgets directly from a phone via WhatsApp. No laptop, no agency, no Meta Ads expertise required. Hostli replaces the typical hotel marketing agency retainer with one flat monthly subscription that includes full platform access. Available in English and Hebrew.
How does Hostli help me increase direct bookings?
The platform routes interested travelers directly to your website's booking engine. Our AI generates campaigns that deliver the right message to every type of guest, which increases your website's conversion rate and saves on commission fees.
Can the system help me reduce dependency on OTAs?
Online travel agencies such as Booking.com and Expedia typically charge hotels a commission of 15% to 28% on every booking, which compounds across hundreds of stays per month into a major margin loss for independent properties. Reducing OTA dependency requires building an independent customer acquisition channel that delivers bookings directly to the hotel website. Hostli sets up and continuously maintains automated marketing campaigns across Meta (Facebook and Instagram) and Google that route travelers straight to the hotel's own booking engine. Instead of paying 15% to 28% per OTA reservation, hotels using Hostli pay one flat subscription for full platform access, and the bookings it drives land directly on their own site. Most boutique and independent hotels see direct-booking share grow within the first three months, with the saved commission reinvested into rate flexibility, on-property upgrades, or further direct-marketing spend.
Can I really manage everything from my phone?
Hostli is built for mobile first, not as an afterthought. You don't need to be chained to a laptop to run your hotel's marketing. Everything you need—approving ad creatives, adjusting your daily budget, pausing campaigns, or checking your ROAS—happens instantly from your mobile browser. When a new campaign is ready, you get a simple notification. You can review the ad, see exactly who it's targeting, and launch it with a single tap. It's designed for busy hoteliers who need to make decisions on the move, not for people who want to spend hours in an ad manager.
Do I need Meta Ads experience to use the system?
Not at all. Hostli acts as your in-house marketing manager, handling all the complex technical work that usually requires specialized training. You don't need to understand Meta's pixel events, audience exclusion rules, or complex manual bidding strategies. Our engine handles the ad copy, selects the right visual assets, sets the targeting parameters, and allocates your daily budget based on actual performance. Your only job is to review the results and tap 'Approve' on your phone when you're happy with what the AI has built for you.
How fast can I get started?
Most hotels onboard with Hostli and launch their first live Meta advertising campaign within 30 minutes from start to publish. The setup flow runs entirely on a phone via WhatsApp: connect your Meta Business account, share your hotel website, and grant access to your existing review profiles on Google and Booking.com. Hostli then automatically ingests your hotel photography, parses your reviews to extract guest segments and marketing angles, builds your Brand Identity (logo, colors, brand voice), and generates the first campaign for the segment with the highest expected return on ad spend. The hotel manager approves the creative with a single tap, and the campaign goes live on Facebook and Instagram within a few minutes. No laptop, no agency onboarding call, and no Meta Ads Manager training are required to get from signup to live ad.
Will this add more notifications to my team?
Constant pings cause notification fatigue, so Hostli aggregates non-urgent updates into a readable Weekly Digest. This keeps communication channels clear for real emergencies and helps bridge the gap between morning and night shifts.
We already have an agency. Why do we need Hostli?
Even if you have an agency, Hostli acts as a force-multiplier rather than a replacement. While an agency might focus on broad campaigns, Hostli provides you with data-driven tools they rarely offer, such as weekly competitor price-point audits, automated guest persona building, and real-time budget guardrails. You can run Hostli alongside your agency to capture missed segments or use our platform to gain full transparency into your ad spend. Many hoteliers use Hostli to manage day-to-day operations and social content, while keeping their agency for high-level creative direction. Plus, with our pay-for-performance model, you only pay for the bookings we directly attribute, making it a low-risk way to scale your digital revenue.
Can I work with Hostli alongside my current marketing agency?
Your agency can even use our platform to generate ads, manage the social calendar, and generate market reports. You get full transparency, an advanced guest management system, and the option to run AI automation whenever you choose.
How is this different from boosting posts on Facebook?
Boosting a post shows the same generic ad to everyone. Hostli generates unique campaigns for every guest segment with different creative, copy, and targeting. It automatically pauses weak ads while scaling winners.
What does commission on campaign results mean?
Hostli aligns its pricing with the results it delivers rather than charging a percentage of your total hotel revenue the way most agencies and OTAs do. You pay one flat subscription for full platform access and unlimited campaign generation across Meta and Google. Reservations that arrive through other channels — direct walk-ins, repeat guests, OTA bookings, organic search — are never counted against you. This keeps the platform's incentives tied to growing your direct bookings. Exact pricing is shared on a short call.
Are there any charges beyond the subscription?
No. There are no per-click or per-visit charges. Hostli is a single flat subscription for full platform access; any performance-based component is discussed transparently on a call before you start.
How does the AI generate the campaigns?
Hostli's campaign engine combines four data sources to produce each ad: the hotel's own review corpus (parsed across Google, Booking.com, and Meta to extract recurring guest sentiment and marketing angles), the hotel photography library (analyzed for composition, subject saliency, and brand consistency), the property's competitive positioning relative to nearby hotels in its rate band, and the active guest segments inferred from past booking patterns such as families, couples, business travelers, and international tourists. From these inputs the AI generates segment-specific creatives (different photographs, copy tone, calls to action, and audience targeting for each guest type), plus an initial daily budget calibrated to historical conversion rates and seasonality. Each campaign is published to Meta and continuously rescored against live performance data, so winning ads scale automatically while underperformers are paused without manual intervention from the hotel team.
How does the AI choose which audience to target?
Hostli doesn't use generic 'interest' targeting. Instead, our CRM analyzes your property's actual booking history to build behavioral clusters. By looking at who has booked with you in the past, when they booked, and how much they spent, the system identifies the specific personas most likely to return. We then mirror these profiles against Meta and Google’s audience data to find lookalike travelers. This ensures that every dollar of your ad spend is directed toward people who are actively looking for the kind of experience your hotel provides, rather than just anyone who happens to be browsing the internet.
How do I make sure my ads reach people who will actually book?
Hostli analyzes your booking history to build behavioral guest personas. Our budget engine monitors results in real-time and adjusts spending based on ROAS. This helps drive maximum conversions with minimum risk.
What is a Budget Pacing Engine?
The Budget Pacing Engine is the system inside Hostli that monitors every active advertising campaign in real time and continuously adjusts daily spend based on observed return on ad spend (ROAS), cost per acquired booking, and conversion velocity. When a campaign's ROAS exceeds the hotel's configured threshold, the engine accelerates daily budget within Meta's allowed pacing window so the winning ad captures additional impressions while the audience signal is strong. When ROAS dips below threshold or cost-per-booking rises beyond the floor margin, the engine slows or fully pauses spend to protect the monthly budget envelope. All adjustments happen automatically every few hours without manual intervention from the hotel team. The result is that Hostli consistently directs more spend to high-converting campaigns and less to underperformers, typically improving blended ROAS by 30% to 60% versus flat daily budgets.¹
How does the system learn my hotel's voice?
We don't believe in generic, machine-like copy. During your setup, Hostli analyzes the specific 'voice' of your brand by scanning your website, existing property descriptions, and even your past guest interactions. The AI learns your specific brand vocabulary, the tone of your previous communications, and the visual elements—like your logo, primary brand colors, and font styles—that define your hotel's aesthetic. Once this Brand Identity is set, every piece of content the engine generates is automatically passed through these filters. If a draft doesn't sound like your hotel, it doesn't get published.
Where do the ad images come from?
Hostli builds your visuals by combining your hotel's actual photography library with our AI-powered creative engine. We don't just dump generic stock photos into ads; the system analyzes your property's best assets—like your rooms, dining spaces, and views—to determine which shots have the highest engagement potential. If you have specific brand guidelines, colors, or logo requirements, the platform automatically overlays these onto your images during the generation process. This approach ensures that every creative is not only authentic to your hotel but also optimized to catch the eye of the specific guest segment you're targeting at that moment.
Should I show the same ad to every guest?
Generic campaigns rarely work. Hostli segments your reviews by origin country to uncover unique marketing angles. It then automatically generates campaigns personalized to the country the guest is booking from.
What should I post on social media?
Hostli generates entire campaigns at the touch of a button. For organic social media, our Content Calendar generates posts automatically based on local events, holidays, and reviews, then schedules them to Instagram and Facebook.
Can I schedule routine social media posts?
Our Content Calendar allows you to schedule posts to Instagram and Facebook with one click. The AI can even generate organic content on its own by identifying triggers like glowing reviews or upcoming holidays.
How does the system help with online reviews?
Hostli aggregates your reviews from Google, Booking.com, and Meta in one place. The system analyzes sentiment, provides monthly gap reports against competitors, and can turn positive reviews into ad campaigns.
What is the benefit of Competition Intel?
Hostli scans the pricing and reviews of your local competitors every week. If your price is higher than the market average, the AI will suggest solutions, such as refining your marketing message or adding extra value like free breakfast.
My campaign only brought in 3 bookings. Did it fail?
Hotel stays are major purchases, so ads don't always generate dozens of immediate bookings. Hostli analyzes micro-conversions like date searches or visits to the checkout page. This allows the system to learn and optimize your campaigns even with small amounts of data.
Does Hostli function as a Hotel CRM?
Hostli is a mobile-optimized CRM. It tracks booking history, groups guests into persona clusters, and includes a Unified Inbox to manage guest conversations from all platforms in one place.
Which platforms does Hostli connect with?
Hostli is designed to be the central nervous system for your hotel's digital presence. We integrate directly with Meta (Facebook and Instagram) and Google Business for all your advertising and local presence needs. Beyond marketing, we connect to your core operational tools, including major Booking Engines, OTAs, and PMS systems like Optima PMS, Mini-Hotel, SimpleBooking, and Simplex. This integration lets the platform sync your inventory, track actual booking data, and pull guest information, all while keeping your data secure. By acting as the bridge between these platforms, Hostli automates the flow of data so you spend less time managing software and more time managing your guests.