Organic social · Content direction

A quarter with a point

Content direction is the quarterly plan Hostli proposes for a hotel’s organic social: which dates matter, what leads up to them and what each week is for, approved once by the hotelier and then served by every post that follows.

Instead of a random feed, Hostli proposes a direction for the quarter: which dates matter, what leads up to them, what each week is for. You approve it once and every post that follows serves it.

Start freeHow it works

  • 1 tap

    Approves a quarter of content

  • Ahead

    Posts build toward a date, not after it

  • Yours

    Holidays, events and offers you already run

A scheduler fills slots. A direction decides what the slots are for.

How it works

  1. I

    Read the calendar

    Holidays, local events, your promotions, and what your bookings say about lead time.

  2. II

    Propose the quarter

    A timeline of what each week is about, with the events it builds toward.

  3. III

    Approve once

    The direction locks, and the post generator takes its cues from it for the rest of the quarter.

Find it under: Social, Direction

Why it works

  • Lead-up matters

    A post about the holiday goes out at the distance your guests actually book, not the day before.

  • Promotions rotate

    A cadence keeps one offer from crowding out the others.

  • Editable per row

    Change or delete a single week without redoing the quarter.

Questions, answered

What if plans change?
Edit the affected weeks. The rest of the direction holds.
Does it post on its own?
It decides what to make. Each post still waits for approval unless you allow otherwise.

Goes with

See it on your own property

Connect your hotel and Hostli builds the first campaign, the first replies and the first audit from your own data. Nothing publishes until you say so.

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