Campaigns · Guest personas
Audiences built from who actually books
Guest personas are the guest groups Hostli derives from a hotel’s own Google Analytics and booking data, ranked by the value they bring rather than the number of bookings they make, and used as the targeting units for every campaign.
With Google Analytics connected, Hostli derives guest personas from your own booking data rather than from the categories a platform offers. The group that books most often is rarely the group worth most.
Yours
Built from your own GA4 bookings, no panel
Value
Ranked by what a guest is worth, not how many
Both
Shapes the targeting and the copy angle
Reading GA4 bookings
Share of bookings
Platform audiences are built for everyone. Yours are built from your guests.
How it works
I
Read the bookings
Age, origin, device, lead time and value, from the booking events your site already sends to GA4.
II
Find the personas
Groups are ranked by what they are worth, not how many there are. One property found its most frequent group was not its most valuable.
III
Feed the campaigns
New campaigns target those personas and take their angle from what each group responds to.
Find it under: Analytics, Personas
Why it works
Your data, not a proxy
No lookalike of somebody else’s guests. The signal is your own bookings.
Refreshes with the season
Personas are recomputed as new bookings arrive, so a winter audience is not a summer one.
Explained, not hidden
Each persona is described in plain language, with the share of bookings and value behind it.
Questions, answered
- What if I do not have GA4?
- Campaigns still run on segment targeting. Personas switch on the moment booking events arrive.
- Do existing campaigns change?
- No. Personas apply to campaigns generated from that point on.
See it on your own property
Connect your hotel and Hostli builds the first campaign, the first replies and the first audit from your own data. Nothing publishes until you say so.